H&M is… | Regretsy
January 25, 2012Logo design contests Branding your company as a competitive sport?
January 13, 2012Logo design contests | Bad for business. Yours
Spam. Based on a simple, if flawed concept. Send enough ‘get yer Viagra here’ laced e-mails to unsuspecting recipients, you will eventually find that one person who is willing to purchase. Works forFAX spam too. A hall of famer in the “it’s incredible how much effort folks will go to in order to avoid an honest day’s labor” category, it is dopey and (with response rates in the 1/100000’s) pretty ineffectual. Targeted marketing is much more efficient, will net far greater results, and in the long run – a much higher payback. Spam’s only real appeal is that it’s cheap, if not free, for the so-called ‘advertiser’. How does this relate to a logo design article, you might ask (and you might). Well, in my humble opinion, design contests (and other types of ’spec’ – speculative – design ‘offerings’) are nothing more than visual Spam. With similar results and driven by similar motives. Here’s the usual pitch – somebody who wants a new brand created for their fledgling business offers a prize (I’ve seen everything between $50 to a few grand and some with nothing but the ‘glory’ of designing the job) as part of a design contest (recently repackaged as crowdsourcing)
Minimalism in Logo Design – A Creative Trend or Sluggish Designing? | Logo Design Blog >> Logo Designer and Consumer Resource Portal
January 12, 2012Social Media in 2012
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Interesting Infographic, Facebook vs. Google: Security
December 30, 2011Infographic by Veracode Application Security
7 Great Tips to Create an Original Logo Design
December 29, 2011A few graphical errors but otherwise I found this to be a nice article:
A logo is a small graphical element that has as the main scope to represent the identity of a company/website/product; in other words it’s the binder that makes the connection between an entity and the rest of people. The wrong mentality (still widely spread) is based on the fact that being small may be easily neglected. Is it wrong? Unless you are in doubt try to find a decent answer to why people are more interested in buying clothes than they are inserted in the logos of Adidas, Nike or Tommy Hilfiger? Is it because of the image created and easily recognized because of the “small” logos? Is it true that anyone that recognizes a Mercedes car instantly notice the circle and the three radii? I think these examples make you understand that a logo has “magical powers” sometimes.
In the huge ocean of cool logos, each designer brings new items, most of them to stand apart. An original logo is considered the best chance of being noticed by people and the statistics firmly confirm that a creative solution is the great source of recognition and profit. Definitely, a good solution to each logo designer is to create original logos, but the great issue is how to realize this; if you ever expect to find out a unique solution for creating original works, then you are seriously wrong. Each project has its own particularities and according to these an innovative item may be created. Not even the bestlogo designer can offer a precise recipe, “hey, adding these colors the logo will look fine”. In spite of these, there are few solutions to create an optimal climate to be more original or realize creative works. A good logo designeracross the time is creating patterns that bring him near originality, but this is the result of experience. In my perpetual trying to be a better creator, I read a lot from the greatest designers and I shared here the essential tips to improve your original potential. Of course, I will highly appreciate any personal contributions from the readers so don’t be afraid to use the comment form.
An original logo is first of all, a quality product. Secondly, it matches the characteristics of the logos in the respective industry but some features must be distinct, else, where is the original component? Handling the features of logos, knowing what is specific to a field or not, isn’t the strong field of the amateurs, it implies the existence of experience and an immense volume of work. A single drawing can’t be the base of a creative logo; it must start with an innovative idea, tens of papers of sketches, lots of self-evaluations and many hours of hard work in the front of the computer. It’s common to think that only talented people realize an original logo but this isn’t enough, the work is a must.
As I said, a strong research is unavoidable; having a complete and solid background is a real booster in determining what is common in a field and which elements may be the source of “wow” effect. A wise decision is formed by studying the competitors, establishing some directions, checking the logo galleries (that contain an astronomical number of impressive works) and finally, ensuring the effective design of the new brilliant logo.
Having a different logo isn’t equal with an original one; it’s a well-known axiom of design. Let’s take the example of logos of the organizations involved in environmental issues- 95% or more include the color green. In this case, an original logo is different from a black rectangle, which of course doesn’t include green. I hope you got the point, it’s better to offer a fresh perspective, but it should be done in a proper way, respecting the rules of design.
Another misunderstood conception about original logos is that everything must be exceptional: multitude of shapes, colors, fonts etc. It’s a paradox,but thinking deeper it becomes a true and obvious statement: originality resides in simple ideas; simple is awesome, complex may be cool. A brilliant (and simple at the same time) concept is always behind an original idea; one of the principles of logo design supposes that a simple realization is better because it has as immediate effect a better recognition by ordinary people. A normal consequence is to not overuse any element; a correct balance assures the context where the “real” originality is conceited.
To avoid being considered in the category “other logos” the creations of a logo designer must ignore the trends. If the clients ask for a modern logo (usually too much confounded with a trendy one) it is highly recommended to explain him that quite probably next year it will be old-fashioned, needing a redesign. A logo can’t be only one year or two original, it must be timeless, hence avoid trends, which are ephemeral.
It’s a general piece of advice, but the importance of it makes interest me here. Nothing can be worst than a stolen identity; it’s a matter of time till someone will observe it. News like this is quickly spread and the effects are immediate, no one will trust the owner of a copied logo.
I said that it’s impossible to offer a clear creation of an original logo, but the black & white and dual meaning logos are timeless and anytime these may offer a scruple of originality. I am subjective because I like these types of creation but the majority of the logo designers share the same perspective.
Are you agreeing with me or do you have a different point of view?
This article has been written by Daniel Pintilie
5 Fresh Logo Examples for Logo Design Inspiration | Free Premium WordPress Themes and WordPress Templates 2011 by WordPressBling.Com
December 22, 2011LTW official logo!
December 22, 2011 Reblogged from Louder Than Words:
Designed by JP from JP Creative Design JP has been creating logos & graphics online since 1997. I was very pleased with the logo JP designed for me, he managed to capture exactly what I had visioned for this logo.If you have are looking for a professional and creative graphic designer please visit http://logodesigns.wordpress.com/ for more information. On his website you will get the chance too look through his portfolio and reach him directly. Also visit his Facebook page by clicking here! Thanks JP!
oPinions aBout oDesk?
December 14, 2011I’m using oDesk as a platform to try to connect with companies to work regularly with, I really think they should add a no spec work policy, what is your opinion of oDesk? I am doing my best to survive in the freelance online logo & graphic design industry, I’ll take a $40 job when I have to, even took a simple $5.00 job which turned into a great review and more work but crowdsourcing/spec work is destroying the industry… is it not?


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