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Logo design contests | Bad for business. Yours

Spam. Based on a simple, if flawed concept. Send enough ‘get yer Viagra here’ laced e-mails to unsuspecting recipients, you will eventually find that one person who is willing to purchase. Works forFAX spam too. A hall of famer in the “it’s incredible how much effort folks will go to in order to avoid an honest day’s labor” category, it is dopey and (with response rates in the 1/100000’s) pretty ineffectual. Targeted marketing is much more efficient, will net far greater results, and in the long run – a much higher payback. Spam’s only real appeal is that it’s cheap, if not free, for the so-called ‘advertiser’. How does this relate to a logo design article, you might ask (and you might). Well, in my humble opinion, design contests (and other types of ’spec’ – speculative – design ‘offerings’) are nothing more than visual Spam. With similar results and driven by similar motives. Here’s the usual pitch – somebody who wants a new brand created for their fledgling business offers a prize (I’ve seen everything between $50 to a few grand and some with nothing but the ‘glory’ of designing the job) as part of a design contest (recently repackaged as crowdsourcing)

With the increasing availability of powerful graphics tools, color schemers, and logo generators, even those of us who are artistically challenged can create a professional looking logo design.  But there is more to consider than simply whether the logo looks good on your website.

These days your logo needs to be adaptable to a variety of uses throughout social media.  It should look sharp and noticeable in many different forms including a Twitter icon, Facebook thumbnail,  and Flickr buddy icon.

Whatever your level of design experience, here are some tips to help you make your creation the most usable and effective for online marketing: More…

Just a little bit closer together with the letters like this.