Spam. Based on a simple, if flawed concept. Send enough ‘get yer Viagra here’ laced e-mails to unsuspecting recipients, you will eventually find that one person who is willing to purchase. Works forFAX spam too. A hall of famer in the “it’s incredible how much effort folks will go to in order to avoid an honest day’s labor” category, it is dopey and (with response rates in the 1/100000’s) pretty ineffectual. Targeted marketing is much more efficient, will net far greater results, and in the long run – a much higher payback. Spam’s only real appeal is that it’s cheap, if not free, for the so-called ‘advertiser’. How does this relate to a logo design article, you might ask (and you might). Well, in my humble opinion, design contests (and other types of ’spec’ – speculative – design ‘offerings’) are nothing more than visual Spam. With similar results and driven by similar motives. Here’s the usual pitch – somebody who wants a new brand created for their fledgling business offers a prize (I’ve seen everything between $50 to a few grand and some with nothing but the ‘glory’ of designing the job) as part of a design contest (recently repackaged as crowdsourcing)
I’m using oDesk as a platform to try to connect with companies to work regularly with, I really think they should add a no spec work policy, what is your opinion of oDesk? I am doing my best to survive in the freelance online logo & graphic design industry, I’ll take a $40 job when I have to, even took a simple $5.00 job which turned into a great review and more work but crowdsourcing/spec work is destroying the industry… is it not?